A Legend Reborn

To launch the new Regent brand, IHG created a bespoken exhibition in Hong Kong to show the luxurious and sophisticated new concept for the hotels. The exhibition design included a light sculpture, the design decorative patterns to enrich the space and a series of captions and panels to explain what is shown in the space. A digital brand book has been designed to give to the guest.

Art Director: Will Williams
Designed at Forpeople